Amazon FBA is a service provided by Amazon that allows anyone to sell a product without worrying about storage or logistics. That, in turn, means that it’s now possible to run a large-scale product-based business from your front room, with no need for staff, large investments, or warehouses.
This is great because it means you can live the dream of running a business with relatively little involvement. But everyone else is doing this. How do you set yourself apart from the competition, when you are sourcing the same products (probably from the same manufacturers) and letting the same company take care of delivery?
1. Branding!
One key method is to ensure that your branding is front and center. You can do this with the packaging (more on this in a moment), but also by placing your branding on the item itself. If you are reselling a product from Alibaba, then look for a “white label” product. There are also many online companies in the US and other places that offer white label services (if you don’t want to source your product from Alibaba). You can have these companies mark the products with your own brand. All you have to do is send them the design.
2. The Service
Next up is the service and how well you treat the customer. If the customer has any problems or questions you need to ensure that there is someone available to answer those queries as soon as possible. Good quality service will ensure that your customer feels confident handing over their money and know that they’ll get what they asked for in return. It increases your customer retention rate, allowing them to come back to you whenever they need a product that you sell. It also encourages then to refer other people to you, because they are happy with the quality of your service.
3. The Packaging
The packaging is something that’s highly important when it comes to selling anything – especially if you’re delivering the item. Think about Amazon versus eBay. When it comes to these two companies you might find that you can get the same item just as quickly and for the same price from either online vendor. Thus the only thing you know will be different is the packaging – which means you’re likely to pick Amazon in that scenario.
Packaging can make an item feel more premium. It makes your product more enjoyable to open. Think about it, don’t you get that satisfying feeling when you open the box of a package you’ve been excited to receive? By using good packaging, it will strengthen your brand. Although, with Amazon FBA, the exterior packaging will be handled by Amazon – however, you can still add your own packaging for the product itself, which is a perfect way to really stand out and get people excited for what you’re selling.
Although a lot of people have discovered the greatness of Amazon FBA, there is still room for more people to make money. However, you have to go the extra mile and make some effort to stand out. These 3 strategies should put you on the right track.
For more tips on Amazon FBA, check out our free Guide to Amazon FBA Success
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