Depending on the nature of your industry, a few reviews can make or break your business success. A perfect example of this is the mobile app industry. If you release an app and the first 10 reviews leave a 1-star rating, then you can guarantee that your sales are going to slow down or even completely halt.
The same is, of course, true for Amazon sellers, and it only takes a few bad reviews – which are displayed right in the search results – to ensure that people choose a different product over yours.
So, what do you do? Providing the very best product and service you can is one important step but these additional tips can also help a great deal…
Offer a Freebie
One way you can avoid negative reviews is to offer a free sample of whatever it is you’re selling. That could mean standing outside your restaurant with tasters, or it could mean having a free ‘trial version’ of your app. This isn’t just good marketing – it also works to actively turn away the kinds of customers you don’t want.
Of course, this will cost you money as an Amazon seller and it only works if your product is inexpensive (ideally something people order in bulk). While it might hurt you upfront, it can pay off big time in the long run – it’s called a “loss leader.” Give away one of the amazing razors from your website, then link your lucky recipients to your Amazon listing.
In turn, this will help you to make sure that the vast majority of your reviews are positive. Why? Because anyone who tries your freebie and doesn’t like it will probably not become a customer. Only those who paid for your product will likely leave a review, and if they have all previously tried whatever it is you’re offering, then you know that in theory, they should at least be impressed. Meaning positive reviews!
Over Deliver
Another strategy is to over-deliver on your promise by pleasantly surprising your customers. You can do this in any number of ways. One obvious strategy is to deliver a parcel faster than you say you will, another is to include a gift. You can also make sure that aspects of their experience are better than they would have predicted. Either way, people will be so pleasantly surprised at getting something ‘extra’ that they will be almost guaranteed to leave a positive review.
Customer Service
I think this one is very obvious. However, this list cannot be complete without it. Great customer service is a good way to impress your customers. You don’t have to wait for them to contact you because of an issue before you show them how good your customer service is.
You can be proactive. Try reaching out to them a few days after they receive their product and ask them about their experience. You can also let them know that they can reach out to you at any time for questions or inquiries about the product they purchase.
Add a positive and cheerful tone to your emails to them. You can also add a touch of personality to it. Your customers will remember this as a good experience when leaving a review of your product.
Remember that your product has to be of high quality and easy to use before these tips will work out. Once you’ve made sure that your product is great, you can start working on these tips to improve the consumer experience.
Are you an Amazon FBA? Download this free Guide to Amazon FBA Success for tips on how to make successful sales of your products
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