Amazon is not all about reselling – it can also be a great opportunity to sell your products! And it’s almost just as easy – just approach a manufacturer on Alibaba selling something similar to what you have in mind, and discuss making the necessary tweaks with them. Voila!
If you’ve come up with an idea for a product, then that probably makes you an ‘inventor’. If you’re now planning on turning that idea into a business, then you’re also most likely an ‘entrepreneur’. There are many hats in fact that you will have to wear in order to make this project a success and many skills you’re going to learn, but one that often gets forgotten and that might not necessarily come naturally is also one of the most important: you must be a ‘designer’.
An Idea is Not a Product
Strange though it may sound, it can often be quite easy to forget the design stage altogether, if you are someone who tends to focus on creating products and selling them. Most likely, you would have recognized a problem and come up with an idea to create a product that can solve it (known as a ‘stress point’). From that point, it might be a simple matter of choosing a color and size as far as you’re concerned. Even those that do take design seriously and spend time thinking about it will often approach it in the wrong way – thinking about it from a purely aesthetic standpoint rather than a functional one.
Good design should be woven into the very fabric of your product. A great design focusses not only on looks but also on the experience that the consumer gets when they use your product.
Things to Consider When Designing a Product
- Is it eye-catching enough to sell itself?
- Is it designed in a way that will fit neatly into a buyer’s lifestyle?
- Is it designed in a way that makes it intuitive to use, and pleasant to operate?
Let’s take a look at the iPod. Here, the idea and the product was simple: to create a small mp3 player that could fit 100 songs on it. This was the specification that Jobs gave his team and it was a relatively straightforward one – in fact, there were many superior mp3 players on the market already.
What made the iPod great then was the fantastic design. That includes the white headphones that made the product instantly recognizable and desirable, but it also includes the ‘scroll wheel’ which was an absolute masterstroke of design – the scroll wheel enabled users to quickly scroll through a hundred songs in seconds in a way that was faster and more intuitive than any button would allow.
You don’t need to do this yourself – that’s where the manufacturer comes in handy. You can also outsource to other services like CADCrowd. But even if it just means picking the right “base product,” then you need to make sure you are thinking about design!
Product design is a very vital process when designing your product for Amazon FBA. A good design will be a great compliment to your product.
Want to know more about Amazon FBA and how to be successful? We have created an eBook to guide you into success on Amazon FBA. You will learn how to create your own product or source for one, as well as how to market it and scale your business on Amazon.
Check out our Guide to Amazon FBA Success for more details
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